Are You Leaving Money on the Table

The basic goal of every business needs to be profits.

Without profits to sustain operations, there is no future for the business.

Sales are the engine of a business that creates the opportunity to receive revenue.

The more sales there are, or the faster the rate of sales, the more work there is for a company to do, and the more revenue that is generated.

As revenue increases, efficiency becomes more of a challenge.

This is particularly true in the Residential Development Industry.

When a Real Estate Developer hires an experienced team of consultants to position his project well, the key is to hire the right senior sales consultant who would have experience

working with the Industries top Architects, Designers, Marketing companies, PR companies, and Lawyers in order to align the consultant’s performance to achieve the highest level

of sales results.

The next step towards maximum success is to spend an appropriate amount of capital on marketing and deploy the capital efficiently so that the engine, if it works properly, will have gas to produce a high volume of sales at a fast rate.

The question is: Is the engine capable of utilizing the power needed to attain the speed of sales, and the volume of sales, that are possible?

Highly trained, motivated and experienced sales people are needed to create that result. Top sales people will use highly developed

communication and sales techniques to provide the highest level of service to prospective purchasers, through the use of strategic personalized sales presentations.

Using “rapport building” and “qualifying” techniques, top salespeople make connections with purchasers inspiring them to purchase by supplying information on the advantages of: the site location; project theme; builder brand; features; floor plan designs;

and incentives.

By demonstrating knowledge of competitors, top salespeople define the differences that set the builder and the project apart from other competitive projects, the saleable difference.

Identifying what motivates individuals to buy, and supplying them with all the information that they need, top salespeople inspire the

prospective purchaser with the confidence to make a decision to buy today.

The rapport built, and the high level of customer service that was provided, will position the purchaser to be a positive person to deal

with from the colour selection process through after sales service.

A higher level of company rapport and service to purchasers means higher prestige, resulting in an improved builder brand, and the ability to claim higher prices in the future.

Investing in the most qualified new home and condo listing Brokerage, building and increasing the performance of your team of qualified consultants, and investing appropriately and efficiently in the marketing budget, will lead to an improved builder brand and the ability to claim higher prices.

A team focused on your project will position a Developer to achieve higher profits and higher efficiency.

To be more efficient and to make more profits is the goal of any successful business.

Solmar Development Corp recently evolved from an in-house sales approach to working with Davie Real Estate Inc. and was recognized by Altus Group as the 5th most successful GTA High Rise Developer, based on 2020 1st quarter sales.

Are you leaving money on the table?

You are if you are not working with an experienced, pre-construction listing Brokerage.